The person

THE PERSON BEHIND THE BRAND
La Greka is the jewelry brand I created in honor of my culture and my country, Greece.
I'm Eirini, a true Athenian who has been living in France for 8 years.
THE INSPIRATION
A family story.
My grandfather was a collector of ancient coins, and for a long time, my father had them mounted by artisan jewelers.
This is how craftsmanship became essential in my life!
A Greek summer.
Every summer when I returned from Greece, I had a little lucky charm in my travel bag. I wanted to bring a piece of the Indian summer to Paris... I would walk in the center of Athens and choose a handmade piece that would accompany me through the winter.
THE BRAND
The Greek aesthetic.
During these years in France, I was constantly looking for the Greek spirit in my daily life. A sense of purpose in my professional life... I missed my family, my friends, and my old world... So I went in search of "Greek-style" moments, of iconic jewelry that my grandmother wore to complete my outfits. Too expensive, not necessarily qualitative, something was always missing... Nothing that truly resembled me or satisfied me.
So, I decided to create my brand.
La Greka was born.
THE FUTURE